Dr Arvind Shenoy, senior chemical and consumer product researcher, had a hunch that Hindustan Unilever was making exaggerated claims about its Pureit water purifier. His suspicions were confirmed by the NIV which has threatened to take legal action if the company does not correct the advertising
That the giant multinational company Hindustan Unilever (HUL) has no qualms about misleading people to sell its product was exposed recently, thanks to the RTI Act.
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